How to get attention on Instagram feed

For the longest time, I would crop my photo to square for social posts on Instagram. I’m managing and creating social assets for several companies and we never had a disagreement on square content since the IG grid is square. Until I got yelled at by my friend Topher, who has been a ski content creator and managing several social accounts. He said no more 1:1 image. 4:5 vertical is how you optimize the space in the feed.

This visual mockup will do the justice for 4:5 vertical content

For video, no longer post 16:9 horizontal format on Instagram when most people view it on mobile. You can see the difference in the mockup below.

16:9 video can even tell the difference between horizontal and vertical formats

While they will all be square in your brand content grid, how it’s shown in user’s feed will effect how much attraction it gets.

A small tip makes a big difference.

FREE Design Thinking Worksheet

“Design Thinking is the sophisticated way of problem solving”, said my husband, who has no design background but has been listening to me talking about this and that occasionally. (To keep our conversation interesting, I usually don’t talk about the details of my work. But sometimes I rant.)

I’ve been coaching Design Thinking at INSEAD EMBA school for almost two years, and recently I think other people would benefit from this systematic framework too. I started to draft the simplified course materials and brainstorm the topics that people will be interested in. (It’s going quite slow with the full-time job I have now.) As an introvert, recording video will always be procrastinated. So PDF hand-out is a more preferable way to spread my love to public.

I’ll try to sketch out the video course and record a few soon. But before that, you can download your FREE Design Thinking Worksheet PDF below.