What is A good BUSINESS IDEA?
A good business idea is an ideal solution that uncovers people’s needs, financially viable and technically feasible to implement.
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This series of easy-to-read and succinct PDFs are designed for non-designers who don’t have experience in branding or design process. They are particularly curated for outdoor and sustainable companies but the concept can be applied to any industries.
Branding 101: step by step guide for startups
Design Thinking: An introduction to solving problems creatively
What is persona and why does it matter?
Design Thinking Workbook
How to design your first outdoor product
A brief intro of User-centered Research
start a business
Anything you want by Derek Sivers
Entrepreneurial You by Dorie Clark
(for personal brand)
Profit First by Mike Michalowicz
Online marketing + sales
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson
Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
design thinking
The Design of Everyday Things: Revised and Expanded Edition by Don Norman
The Field Guide to Human-Centered Design by IDEO ORG
This Is Service Design Doing by Mark Stickdorn
Food for thoughts
Thinking, Fast and Slow by by Daniel Kahneman
Atomic Habits by James Clear
Never split the difference by Chris Voss