Rebrand Green and Black's organic chocolate
Appreciate The gift from nature
Inspired by Dan Barber in Chef's Table, the new Green and Black's organic chocolate celebrates the sustainable eating. New series of products with new logo design and transparent packaging appeals more to millennials.
Original Package and logo
While serif logotype gives the classic and elegant feeling, it lacks the appeal to younger generation. Gold foil stamping on the package relates to royalty, high-quality and sophisticate. But it also fails into old-style and raises the question of sustainability. Although metallized decorating has different types of processes but it may be a concern for some users.
Concept Statement
Product Concept
Cocoa powder is pressed as leaf shape and sealed with water-soluble edible protein. User simply dip the cocoa powder leaf into hot milk and enjoy the hot cocoa milk.
