I’ve seen too many people just want a LOGO when they create a brand. After talking to them 10 minutes, they realized branding is way bigger than than think. They didn’t expect it’s a whole system than just drawing a symbol. So what is branding?
A branding is a person’s gut feeling about a product, service or company.
-Marty Neumeier, the author of The Brand Gap, ZAG
Branding is not marketing. They are closely intertwined. Marketing is how you connecting to your clients; branding is telling them why we do what we do. I’ll later add an easy marketing guide for startups.
Nailing down your branding is tremendously important for your company at the beginning. It is your marketing positioning, the direction for your design, the way you build your tribe. In today’s extremely cluttered marketplace, getting people’s attention has become more and more difficult. It requires lots of experience to do the branding right. But don’t worry! Let’s get you some basic to start!
7 steps to define your brand
What makes you unique in this market?
Do research on your users and market
Know your target audience
Create a mood board
Define the brand voice
Design a logo
Create a style guide
FREE PDF DOWNLOAD HERE!
This guide is particularly created for outdoor or sustainable brands but it can be also used in other industries. The goal is helping you to have the basic understanding and be able to communicate with your designers.