Product design is not an art, it is a science. The design process is a systematic way of bringing your ideas to life. A product designer is not merely a sketcher, they are problem solvers. In major outdoor brands, each step of the process is owned by a different expert. It took me years of schooling and professional experience to fully understand the methodology.
7 steps to design your first product:
Define problems
Marketing research
Understand your users
Distilling Insights
Brainstorming/ideation
Prototyping
Color, material and finish
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This guide is particularly created for outdoor or sustainable brands but it can be also used in other industries. The goal is helping you to have the basic understanding of design process.
It’s normal to feel confused or frustrated creating your first product. If you have any questions about the process, feel free to contact us.