Years ago when I just learned about Persona at school and in a team project a girl kept questioning my HIPHOP dancer persona setting.
“Why is she living in Austin?”
”Well… as I’m using a real dancer that I follow as an inspiration, she lives in Austin.”
”No. You have to tell me why she lives in Austin. It has to make sense.”
You don’t need to drive everyone insane in persona exercise. You only define the details that matter to your brand. So, what is persona exactly?
Persona is your TARGET AUDIENCE a.k.a IDEAL CUSTOMER.
It’s a set of customer profiles that guides your branding, marketing and sales strategy.
I made a pdf that has a persona example and how you can apply to brand identity, marketing and sales channel.
FREE PDF DOWNLOAD HERE!
FREE PDF DOWNLOAD HERE!
This guide is created for people who want to start a company and wonder how to do branding and marketing right. I use outdoor industry as example but it can be applied to other industries as well.
*Cover photo and persona model courtesy of my friend, Brant.