How to design your first outdoor product

Product design is not an art, it is a science. The design process is a systematic way of bringing your ideas to life. A product designer is not merely a sketcher, they are problem solvers. In major outdoor brands, each step of the process is owned by a different expert. It took me years of schooling and professional experience to fully understand the methodology.

7 steps to design your first product:

1. Define problems

2. Marketing research

3. Understand your users

4. Distilling Insights

5. Brainstorming/ideation

6. Prototyping

7. Color, material and finish

FREE pdf download HERE!

This guide is particularly created for outdoor or sustainable brands but it can be also used in other industries. The goal is helping you to have the basic understanding of design process.

It’s normal to feel confused or frustrated creating your first product. If you have any questions about the process, feel free to contact us.

7 steps Branding Guide for startups

I’ve seen too many people just want a LOGO when they create a brand. After talking to them 10 minutes, they realized branding is way bigger than than think. They didn’t expect it’s a whole system than just drawing a symbol. So what is branding?

A branding is a person’s gut feeling about a product, service or company.

-Marty Neumeier, the author of The Brand Gap, ZAG

Branding is not marketing. They are closely intertwined. Marketing is how you connecting to your clients; branding is telling them why we do what we do. I’ll later add an easy marketing guide for startups.

Nailing down your branding is tremendously important for your company at the beginning. It is your marketing positioning, the direction for your design, the way you build your tribe. In today’s extremely cluttered marketplace, getting people’s attention has become more and more difficult. It requires lots of experience to do the branding right. But don’t worry! Let’s get you some basic to start!

7 steps to define your brand

1. What makes you unique in this market?

2. Do research on your users and market

3. Know your target audience

4. Create a mood board

5. Define the brand voice

6. Design a logo

7. Create a style guide

FREE PDF DOWNLOAD HERE!

This guide is particularly created for outdoor or sustainable brands but it can be also used in other industries. The goal is helping you to have the basic understanding and be able to communicate with your designers.

FREE pdf download HERE!

The art of mastery

This is one of the illustration series I shared on my IG story.